What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company
​

In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision.

Additional coverage:

• Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest. More in this Digiday+ Marketing Briefing.
• As more money flows into the creator economy, creators are looking for two things: their fair share of that money and more sovereignty over their online presences. And Linktree, a link-in-bio tool, is positioning itself to be an intermediary.
• Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions.
• Warby Parker and Herbivore leveraged the solar eclipse in brand marketing — and it's not Warby Parker’s first time marketing around a solar eclipse.