How brands are predicting future growth in a privacy-compliant manner

Measurement is essential to holding marketing dollars accountable to business objectives — but many measurement strategies don’t connect the dots between media spend and ultimate impact. 

To remedy this, brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix for their overall business goals. However, traditional MMMs require years of data to predict future investments and can be both pricey and tricky to build. Modern MMMs lean on new strengths like increased data availability, computing power and automation to speed up the process and generate more frequent insights, allowing marketers to adapt faster — and stay ahead of competitors. 

In this new guide from Wpromote, learn how brands are predicting — and accelerating — growth in privacy-compliant ways for well-thought-out multi-touch attribution strategies, incrementality testing and more. Download it to learn how to:

• Leverage multi-touch attribution, media mix modeling and data clean rooms to generate insights from first-party data
• Connect marketing to business impact with a robust incrementality testing approach
• Determine channel investments by balancing customer acquisition cost and lifetime value
• Invest in forecasting tools to create a roadmap to hit revenue targets

Sponsored by Wpromote

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