Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data

Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly.
April 11, 2024

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data

Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly.

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Ivy Liu
Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly.

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That Dove is putting a stake in the ground on this issue makes sense for the beauty behemoth, according to agency execs, who said they see the move as akin to the brand’s stand against photoshopping its advertising.

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Viewers are binging the new season of ‘Halo’

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Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment.

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Scope3 unveils GMP+ with Sharethrough as debut partners to extend ‘Green PMPs.’

For Gen Z, brand loyalty appears to have less to do with the brand itself than with how that brand aligns with their values.

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Getting users to willingly sign-in to a publisher website can be valuable, but has proven elusive.

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Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster.

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In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

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Integrated agency CG Life acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space.

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How brands are predicting future growth in a privacy-compliant manner

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