1. Home
  2. Discover
  3. Business
  4. Digiday

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok’s future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.
April 10, 2024

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok's future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
TikTok’s future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.

howdy!
Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit.

SPONSORED BY

 Logo
Viewers are binging the new season of ‘Halo’

img
To gain an edge over the competition, join this panel discussion today at 1 p.m. ET to dive into how non-endemic brands can best gain the attention of gaming audiences to develop unique, loyal communities.

howdy!
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization.

howdy!
The company announced numerous updates ranging from AI models and new chips to new platforms for creating and editing content.

Advertisement

Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income.

howdy!
The companies are developing ways for advertisers to build privacy-enhancing technologies without losing security or signals.

howdy!
The Return focuses on middle management for its third season.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data

Saturday, April 13, 2024

Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly. April 11, 2024 PRESENTED BY Interpublic Group duo sued in a case alleging '

How brands are predicting future growth in a privacy-compliant manner

Saturday, April 13, 2024

Implementing resilient, privacy-compliant strategies to outsmart the competition ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Publisher strategies: How The Atlantic, Condé Nast​​​​​​​, Forbes are more are optimizing revenue streams

Saturday, April 13, 2024

Whether it's the latest on the demise of the third-party cookie or diving into publisher revenue strategies, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive

Snapchat’s relationship with publishers is still pretty complicated

Saturday, April 13, 2024

The recent layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced. April 12, 2024 PRESENTED BY Snapchat's relationship with publishers is still pretty

Tonight: Last chance to secure the best rate for the Digiday Technology Awards

Saturday, April 13, 2024

Recommended categories for you ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

🦅 This is why you're better than AI

Wednesday, May 1, 2024

𝕏 new swipe features / How to gain 100k followers / New insight into LinkedIn usage ‌ ‌ ‌ Growth Notes by Hypefury 🦅 Together With Road to Freedom Hey Reader, Yannick here. In this newsletter, you'

Poor New York celebs

Wednesday, May 1, 2024

Wed, May 1st, 2024 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Bitcoin Plunges Below $57,000

Wednesday, May 1, 2024

Plus Senate Puts Stablecoin Reform on Hold ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act

Wednesday, May 1, 2024

​ Issue #449 - May 1st, 2024 Avoid automatic redirection based on IP address Ilana Davis writes about how automatic IP redirection is bad for SEO. I wish Shopify would follow the rules about it instead

3 SHORT-FORM video ads blueprints

Wednesday, May 1, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo Tomorrow is 🔑 World Password Day, Reader... It's time to 🔒 update and

Important Announcement For ClickBank Users

Wednesday, May 1, 2024

This is the closest you can get to guaranteed success View in browser ClickBank This is one of ClickBank's most important announcements in 2024. We are releasing something that has been widely

Are you focusing your SEO on the wrong “relevance”?

Wednesday, May 1, 2024

Relevance is an important ranking factor for Google… but what exactly is relevance? Even experienced SEOs are getting this wrong. They're focusing on semantic relevance (think of it as “context”).

🕵️‍♂️ Are clicks the new gold?

Wednesday, May 1, 2024

PLUS LinkedIn headlines and content recipes ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

15 Best Examples of Professional Goals [+Tips to Achieve Them]

Wednesday, May 1, 2024

We all have aspirations, but how do you go about making them a reality? Let us explain. Check out these examples of actionable, achievable professional goals. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Should You Block AI From Scraping Your Site?

Wednesday, May 1, 2024

Moz.com's blog had a post recently about whether or not you should let the artificial intelligence (AI) spiders crawl your content for large language models. The author, Tom Capper, makes good