Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

April 10, 2024

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Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok's future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.

Additional coverage:

Nine digital publishing execs that spoke with Digiday said they are investing in social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit.
This week’s Digiday+ Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
This week, Google is hosting its annual event called Cloud Next, during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to no one that plenty of the latest tools are powered by AI.
As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies with Snowflake’s Marketing Data Cloud.
The Return podcast focuses on middle management for its third season.

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Enter the Greater Good Awards for the opportunity to be recognized as a company making a positive impact. Submit your entries by Friday, May 10 to secure the best rate.
As brands grow and customer demand increases, existing tech stacks often need help to scale effectively. Sponsored by Klaviyo.
Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data. Sponsored by Wpromote.

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