Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok’s future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.
April 10, 2024

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok's future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.

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Ivy Liu
TikTok’s future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.

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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit.

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Viewers are binging the new season of ‘Halo’

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To gain an edge over the competition, join this panel discussion today at 1 p.m. ET to dive into how non-endemic brands can best gain the attention of gaming audiences to develop unique, loyal communities.

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This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization.

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The company announced numerous updates ranging from AI models and new chips to new platforms for creating and editing content.

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Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income.

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The companies are developing ways for advertisers to build privacy-enhancing technologies without losing security or signals.

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