Meta advertisers are adrift in adversity as bug-filled problems persist

April 15, 2024

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Meta advertisers are adrift in adversity as bug-filled problems persist

Marketers say they can't recall a worse time to run ads on the platform.

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Advertisers are shifting carbon measurement from ad campaigns to ad supply chains.
Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches — but in this Digiday+ Media Buying Briefing experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.
At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel — feature the capital letters AI in their headlines.
It's only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.
Last week, tech companies like Google, Microsoft and Amazon all announced more updates for their cloud and AI efforts.
Year two of the Possible conference will take place with 3,000 attendees expected to listen to another 200 or so speakers, including Snap's Colleen DeCourcy, Uber Ads' Megan Ramm and UM Worldwide's Matthew Smith.

Other things to know about

Enter the Digiday Awards for the chance to gain recognition as the best in media and marketing. New categories include Best Use of Retail Media, Best AR/VR Campaign and more. Submit by Friday, May 3 to secure the best rate.
Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. Sponsored by Wpromote.
Publishers’ carbon footprint data and subsequent reduction will be critical for advertisers and others in the value chain to achieve net zero. Sponsored by Cedara.

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