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Orbit Media - 🤔 Is trust in AI on the decline?

[new survey]
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One year ago today, we asked 1000 consumers if they were ready for AI-powered services. The level of trust in AI was dependent on the type of service.

Last week, we repeated the survey to see if readiness for AI-supported services had changed. Here is a preview of the results…
Lots of detail in this chart, I know.
It may be easier to read if you jump over to the article.

Here are a few quick takeaways:

  • For most services, consumers want AI to be involved
  • We want AI involved more for some services than others
  • We are a bit more skeptical of AI than a year ago

This is interesting for everyone because trust in AI is a big topic for society. This is interesting for marketers because it gives insights into when to include AI in marketing messages.

In the full article, we show which groups are less likely to trust AI. We also shared the prompts we used to analyze the data. ✨

Interested? Want to see the full report?

Yes, please. Show me how trust in AI has changed over the last year →
 
What's the future for AI and search?

Join us on April 30th at 5pm CT for a webinar on Trust and Quality in the Era of AI and Content Discovery. Andy will share a set of frameworks, AI prompts and techniques for better marketing.

 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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