“ROI is where the attention is” is wrong

I did a ton of Google searches and looked at different websites to figure out where people are spending the most time.

And I found out that the saying “ROI is where the attention is” is wrong.

Because when you’re looking at the numbers, most of the attention is going to streaming services, social media, and email.

People, on average, spend more than two hours on these channels each day.

The least attention goes to search... people only spend about 15 minutes a day using search engines.

But get this:

• Meta generated $131 billion in ad revenue in 2023.
• Google generated $238 billion.

Ideally, you’ll do it all: SEO, paid search, social media ads, and email marketing.

But you definitely want to focus your attention on Google.

My team can show you how to invest your marketing budget in the most efficient way. Click here if you want to chat with them.

Cheers,

Neil

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PS: Google ads aren’t rocket science, but you need to keep an eye on them. Analyze yours my free Ads Grader and find out how you can improve your ROAS.