Marketing is all about creatives (but not the kind you’re thinking of)

Your creatives are the key to your marketing success.

And I don’t just mean ad creatives like static images or videos.

I’m talking about the creative brains behind your marketing campaigns.

Here’s an example:

At my agency NP Digital, we use Performance Max (PMax).

My team noticed that PMax was optimizing campaigns to a lot of “junk” leads.

They started separating the junk leads from the good leads and told PMax to use only the good leads as a conversion point.

As a result, PMax started optimizing for what we wanted and our campaign performance went up.

This all came down to humans noticing a problem and coming up with a solution.

So, invest in the creative people on your team.

And if you don’t have that capacity in-house, it’s worth it to hire outside help. You can reach out to my team here.

Cheers,

Neil Patel

PS: If you want to find out how well your campaigns are performing, you can analyze them with my free Ads Grader tool.