CXL - Emails missing the inbox?

We have 4 updates for you this week: 

1. Email Deliverability Matters

Domain reputation determines if your emails make it to your subscriber’s inbox.

Whether you are building it from 0 or rehabilitating it, you need to maximize positive signals tied to the domain. 

What are these "signals" tho? 

For mailbox provider algorithms, some actions are considered positive and others negative. 

Certain positive signals also carry more “weight” than others, like replies.

Email a responsive list and overwhelm the inbox algorithm with positive signals. You become a VIP sender. 

Email an unengaged list, and accumulate negative signals. Your emails will go to the promotions tab or spam. 

That's why you must maximize positive signals tied to your domain.  

But the Gmail algorithm considers over 200+ factors, this doesn't count Yahoo or Outlook.

After hours of combing through email documentation, Tyler, Head of Email at Hypermedia Marketing, is sharing his tips to maximize deliverability Such as:

• Positive and negative signals inbox's algorithm consider.
• Segmenting your list to maximize positive signals.
• Rehabilitating your domain with the Hypermedia Rehab process.
• Managing spam and bounces
• Optimizing your welcome flow for engagement

Check out the full blog post.

2. Email Marketing Fundamentals

Email is STILL the only channel in which you can get the highest ROI, driving $20+ for every $1 you invest. But only if you do it right.

With our email marketing course, you'll drive revenue from your campaigns and master the key components of email marketing: 

1. Creative and content. 
2. Email strategy. 
3. Lists growth. 
4. Using data in your emails.

Become great in email marketing.

3. Join CXL

We are hiring a new Marketing Lead. Check it out and apply here.

4. Unlimited Team PLan

CXL Team plan got better. 

Every course is now available to your entire team. No limited number of seats. No additional costs. You'll pay $134/year per member for a team of 50.

Hear it from Brandon, Growth Project Manager at Seedbox Digital:

"CXL gave my team the tools to create and run a successful growth program"

CXL, 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746.

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