Digiday - The state of publisher revenue in 2024

Publishers continue facing pressure to maintain revenue growth — even amid slows in ad buys and declines in traffic. On top of this, 2024 presents additional challenges such as the final deprecation of third-party cookies in Chrome and ever-changing social media algorithms. 

In this new survey-driven report, learn how publishers are optimizing revenue and, specifically, how they incorporate total revenue management into their organizations. Most (89%) expect ad revenue to increase this year, with 67% expecting that increase to be between 21%–40%. While optimistic, this could be due to virtually all respondents (98%) saying total revenue optimization is somewhat to very important to their revenue plans this year.

To explore how publishers are using total revenue optimization strategies, read the new report to learn: 

• How total revenue optimization is factoring into publisher strategies
• The main and supporting revenue streams publishers rely on
• The revenue strategies teams plan on implementing in 2024
• The challenges publishers face and how they’re overcoming them

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