Publishers test new TikTok feature that adds links to organic videos

Publishers test new TikTok feature that adds links to organic videos

Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.

Additional coverage:

• As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes. This might be described as cautious optimism.
• This week’s Digiday+ Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
• Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.

From the Possible conference in Miami Beach:

• Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuck, on the first day of the Possible conference in Miami on Monday, advocated for a reconciliation of media and creative agencies.
• Index Exchange president and CEO Andrew Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs.