Digiday - WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
April 16, 2024

WTF is the American Privacy Rights Act

Who knows if or when it'll actually happen, but the proposed American Privacy Rights Act is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. We break it down in this explainer.

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Top Stories
Ivy Liu
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.

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BDG’s chief content officer Emma Rosenblum wants to take a realistic approach to operating a print magazine in 2024.

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How brands are uncovering actionable insights with AI-powered data

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Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income.

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Marketers are considering the space more this year, according to agency execs,  with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. 

Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster.

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Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.

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Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment.

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The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

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