Digiday - WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
April 16, 2024

WTF is the American Privacy Rights Act

Who knows if or when it'll actually happen, but the proposed American Privacy Rights Act is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. We break it down in this explainer.

Additional coverage:

Other things to know about
  • There are only seven spots left to attend the Digiday Programmatic Marketing Summit taking place May 15-17 in Palm Springs. Book months' worth of meetings over just three days.
  • Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. Sponsored by Salesforce.
  • According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Sponsored by Brightcove.

Top Stories
Ivy Liu
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.

howdy!
BDG’s chief content officer Emma Rosenblum wants to take a realistic approach to operating a print magazine in 2024.

SPONSORED BY

Logo
How brands are uncovering actionable insights with AI-powered data

img
Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income.

howdy!
Marketers are considering the space more this year, according to agency execs,  with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July. 

Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster.

howdy!
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.

Advertisement

Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment.

howdy!
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

howdy!
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Meta advertisers are adrift in adversity as bug-filled problems persist

Monday, April 15, 2024

Marketers say they can't recall a worse time to run ads on the platform. April 15, 2024 PRESENTED BY Meta advertisers are adrift in adversity as bug-filled problems persist Marketers say they can

Meta advertisers are adrift in adversity as bug-filled problems persist

Monday, April 15, 2024

Marketers say they can't recall a worse time to run ads on the platform. April 15, 2024 PRESENTED BY Meta advertisers are adrift in adversity as bug-filled problems persist Marketers say they can

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

Saturday, April 13, 2024

TikTok's future in the US is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now. April 10, 2024 PRESENTED BY Marketers seem unconvinced of looming TikTok ban but

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data

Saturday, April 13, 2024

Identity vendor Adstra claims Kinesso broke data-licensing terms to help IPG-stablemate Acxiom compete unfairly. April 11, 2024 PRESENTED BY Interpublic Group duo sued in a case alleging '

How brands are predicting future growth in a privacy-compliant manner

Saturday, April 13, 2024

Implementing resilient, privacy-compliant strategies to outsmart the competition ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

How This "1 PAGE" Website Makes $21,000/Month!

Wednesday, January 15, 2025

I just uncovered a website that is just a single page, and get this...it's making over $21000/month! In my video today, I'm going to reveal this website, how its getting traffic, and how its

$1,654 in DAILY sales 😮 (Beta-Tester results + NEW system)

Wednesday, January 15, 2025

This needs to be seen to be believed View in browser ClickBank Hey there, This coming Sunday, I highly recommend attending this private event because you'll be shown something brand new. Here's

Founder Weekly - Issue 669

Wednesday, January 15, 2025

January 15, 2025 | Read Online Founder Weekly (Issue 669 January 15 2025) In partnership with Where tier-one VCs get their news 📰 Get smarter about venture capital. 5x / week <5 minutes / day 15000

Building AI Agents the Easy way

Wednesday, January 15, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Bagel Day, Reader! Do you like yours sweet, savory, or plain? In

Are you a Chaos Coordinator? It's one of the top gifts on Amazon

Wednesday, January 15, 2025

Trending Products on Amazon This Week For the week of Monday, January 13 to Sunday, January 19 Welcome to this week's edition of the hottest trending keywords and products on Amazon over the last

The Market Is Pushing Asset Prices After Inflation Report — But Should It Be?

Wednesday, January 15, 2025

Listen now (2 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

When Video Matters And When It Shouldn't

Wednesday, January 15, 2025

Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's

😎Wake up, babe. State of Marketing just dropped.

Wednesday, January 15, 2025

Data and insights from 1.4k marketers globally View in browser hey-Jul-17-2024-03-58-50-7396-PM The webcomic XKCD once estimated that, on average, there are 10000 people hearing about something “

VC climate-tech funding falls for 3rd year

Wednesday, January 15, 2025

PE's comeback hits a speed bump; meet Europe's new crypto unicorn; Macquarie inks $5B data center partnership Read online | Don't want to receive these emails? Manage your subscription. Log

🦅 We're rescheduling Jesse Pujji's masterclass

Wednesday, January 15, 2025

It will be in March ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏