GrowthHackingIdea - +114% users through Google`s Featured

Google’s Featured Snippet is the box at the top of the results page that displays the direct instructions that have been pulled from your webpage, like this example.

Matthew Barby recently analyzed patterns of results appearing in the featured snippets. He saw an average increase in CTR of over 114%, and that’s even if they were already ranking #1 on page one.

Here are his findings:
1. The query should be either, "how to," "what is," "how do," or "how does."
2. It doesn’t matter whether your page takes 1 or 10th position (not further then 10th).
3. The search query should be in h1, h2, h3 or h4, etc.
4. The answer to the query should be placed in a

tag directly below the header.
5. The answer should be between 54–58 words long.

Source: blog.hubspot.com


Cheers,
Charlie Patel ;)

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