How brand publishers are thriving in the age of retail media

The rapid expansion of retail media and its transformative impact on advertising strategies leaves brand publishers at a pivotal juncture.

While RMNs have previously been narrowly defined as a space solely managed by retailers, companies in travel, automotive, financial services and other industries are increasingly launching their own RMN-like offerings. Brand publishers with large direct-to-consumer content channels like email and first-party data have an unprecedented opportunity to capitalize on this shift.

This new report from LiveIntent, based on a survey of more than 200 U.S. marketers, explores the correlation between RMNs and brand publishers, highlighting the strategies and best practices that empower brand publishers to thrive in the era of retail media.

Download this report by LiveIntent to learn:

• Why brand publishers are diversifying revenue streams with their own media networks
• What offerings advertisers want from retail media networks
• How brand publishers are monetizing their logged-in environments
• How first-party data can be leveraged for addressability and identity resolution

Sponsored by LiveIntent

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