As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

April 19, 2024

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As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

The NBA's star athletes are its greatest marketing asset.

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Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger.
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences.
Can Beyond Ordinary Events establish the Miami-hosted Possible as a rival to Cannes, CES and Dmexco?
Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
Our most-read story this week: Meta advertisers are adrift in adversity as bug-filled problems persist

ICYMI Digiday was at the Possible conference in Miami Beach. Check out our conversations with:

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Just released: The Digiday Media Buying and Planning Awards Winners Guide highlights winning campaigns from Ring, Party City and 22Squared.
Advertisers need a deeper understanding of customer behavior to succeed in the competitive retail media landscape and data clean rooms allow partners increased transparency without sacrificing security. Sponsored by CVS Media Exchange.
As brands grow and customer demand increases, existing tech stacks often need help to scale effectively. Sponsored by Klaviyo.

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Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.