Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain

Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain

DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.

Additional coverage:

• Why does the CMA's opinion on Google's Privacy Sandbox matter so much? We uncover why in this explainer.
• Newsweek's Kevin Gentzel joins the Digiday Podcast to discuss audience and revenue strategies in 2024.
• Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content.
• While the reasons for brand boycotts vary, there’s a recognition among marketers that they can happen regardless of their efforts — and for reasons outside of marketing and advertising — that will need to be dealt with. More in this Digiday+ Marketing Briefing.
• The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.