GrowthHackingIdea - Crazy 27% coversion from free to paid
For freemium services, the average conversion rate into paying customers is 1%. Dropbox has 4%. Spotify has a crazy 27%!.
One of the hacks for how Spotify converts users is that they show you all the features (and you believe you can use all of them). But when you try to interact with them, you get ... "Bummer!" = CTA "Unlock premium".
It’s a strong psychological trigger:
1. You want something.
2. You hope and believe.
3. You act and ...
4. $#&#! Bummer!
Nobody loves this feeling. But, wait, there is a way to avoid it - "Unlock premium" - 27% conversion.
Source: www.business2community.com
Cheers,Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
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