Our meme of the week:

📰 News & updates

Google confirms links are not that important: No one believes them.

Google delays third-party cookie demise yet again: This is the third time Google has pushed back its original deadline (Jan 2020).

Google AdSense New Ad Intents Formats - Links & Anchors In Content: In short: It takes your content and hyperlinks it to the Google search results. Not only does Google steal your content, it wants to steal your traffic too.

🔝 SEO

How to become an SEO lead: Chris shares ten tips from his experience as an SEO lead managing enterprise clients' SEO campaigns. The most underrated tip he shared (imo) is to spy on other SEOs’ career paths. If you want to get somewhere, why not find, learn, and maybe even talk to people who’ve walked it?

How product recommendations broke Google: A summary of what has happened to Google search and why its results are getting worse. You probably already know this as an SEO, but right now, it’s getting picked up by journalists too.

Information gainz: “A better approach to content creation might be to insert a research phase after identifying the most important topics and prioritizing topics based on user interviews instead of search volume.”

💻 Digital marketing

Content marketing conferences: From CEX 24 to CopyCon, these are the biggest and best content marketing conferences happening throughout the rest of 2024.

You are your moat: Let the bots write the forgettable content you wouldn’t want to read or write. Rise above the fray and use yourself as the moat: Write about what triggers you, your experiences, your observations, what people are emailing you, or what your customers are asking you. Pair this blog post with Ryan’s advice on how to stand out in an ocean of AI content.

Till next time ;)
Cheers,