Convincing loyal customers of a competitor

Supportive bias makes loyal customers of your competitors defend their current product tooth and nail. Otherwise they will look like idiots who bought a crappy product.

How to overcome it? Ask these magic questions (let’s imagine your product is about sending email campaigns):

1. Suppose a new co-worker joined your team and you wanted to help them get up to speed with sending email campaigns. What advice would you give?
2. If you had to pick just one element of your email campaign process to improve, what would it be?
3. If your manager decided unilaterally to pick a new email marketing tool, what would you dread most about learning the new tool?

When people think about giving advice, their desire to be helpful outweighs their supportive bias.

Source: firstround.com


Cheers,
Charlie Patel ;)



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