Our meme of the week:

📰 News & updates

Google March 2024 core update is done: It actually finished on April 19th but Google didn’t tell anyone until one week later.

Google Publisher Center to stop allowing you to add publications: Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.

🔝 SEO

HARO alternatives: Chris asked users of the “new HARO”—Connectively—what they thought were the best alternatives. Here are the results of the survey.

 

💻 Digital marketing

Why big companies make bad content: Ryan explains four reasons why companies pursue vanity traffic. What I learned: A post-IPO company's audience isn’t just their customers; it’s everyone, including institutional investors, market analysts, journalists, and even regular investors. They can impact the value of a company by investing or encouraging others to invest.

[Podcast] Defying conventions with David Fallarme: I’ve been listening to our own podcast during my runs. The big idea I took away from this episode: At HubSpot, they used to do a customer AMA where they brought in a customer (happy or unhappy) and listened to what, in their own words, they liked or hated about their product. It was also a chance to ask their customers questions.

[Twitter] Framework for prompt engineering: Britney Muller introduces her SPEAR framework for better prompt engineering.

Till next time ;)
Cheers,