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It’s National Public Gardens Week, Reader! Pack up a 🧺 picnic and spend some time taking in the 🌿 flora and 🐿️ fauna.

In today’s edition:

• Today's 👉 Tip of the Day is for funnel conversion

• Getting YouTube viewers to the 🏁 finish line

• X rolls out 🤖 AI Audiences for advertisers

• TikTok enhances 🔎 AI transparency

• 📣 Additional industry news from X

Has your lead funnel stopped converting? Could your funnel be out of sync with your customer journey? Instead of asking for the sale right away, you want a series of micro-yesses building off each other based on where your lead is at in the buyer's journey.

The 3-Offer Lead Generation Framework

Most people wrongly put their sales offer in front of everyone. You need to get a lead before you can make a sale. Your lead generation funnel should have these three core offers to persuade people to move toward a purchase:

• The first offer is your authority beacon. This lead magnet attracts colder traffic. 

• The second offer converts visitors into leads by getting them on the phone with you. Not everyone is ready to talk immediately, so this offer matches their current stage in the buyer's journey.  

• The third offers packages you can sell to target, sales-ready leads.

Today's tip is inspired by Alisha Conlin-Hurd, a featured guest on the Social Media Marketing Podcast.

Big Announcement: You Don’t Want to Miss This!

Tomorrow, we're announcing something that could have a huge impact on your business and life. It can potentially change how you work… and could easily save you many hours each week. If you can’t wait until tomorrow for our official announcement, here’s a clue:

IT'S A

_ _ _   _ _ _ _ _ _ _   _ _ _ _ _ _   _ _   _ _ _ _ _ _ _ _!

L E C O D C A D L X P A N E L I E O S A R T E D P W

Note: There's no prize for guessing, except knowing a day before everyone else. 🙂

4 Ways to Make Sure Viewers Watch Your YouTube Videos to the End

Do you struggle to keep people watching your YouTube videos all the way through? You're not alone. With so much content competing for viewers' attention, creating engaging videos that hold your audience's interest from start to finish is more important than ever. 

If you're looking for tips beyond coming up with an eye-catching title and thumbnail combination, starting every video with a strong hook that immediately grabs viewers' interest, evokes emotion, and gives them a reason to stick around, you're in the right place.

Incorporating these elements will help you craft content that captivates your audience from the first second and keeps them hooked until the closing endnote.

Include Pattern Interrupts

Pattern interrupts are unexpected elements that snap viewers' focus back to the video. They disrupt the predictable flow and introduce a sense of novelty or surprise.

Some examples include:

• Sudden changes in camera angle, zoom, or setting

• Humorous interjections, sound effects, or on-screen graphics

• Cuts to different speakers or characters

• Shifts in tone, such as moving from serious to lighthearted

• Interesting text overlays or animations

The key with pattern interrupts is to use them thoughtfully and not overdo them. Too many abrupt changes can be jarring and disorienting, so aim for a balanced approach. 

Use Callbacks

Callbacks reward your audience for paying attention and create a satisfying sense of continuity throughout your video. This involves referencing or revisiting elements from earlier in the content, such as:

• Running jokes or humorous moments

• Memorable quotes or reactions 

• Earlier steps in a tutorial or process

• Recurring characters or themes

• Previous challenges or experiments

By weaving callbacks into your video, you create an interconnected viewing experience that makes your audience feel part of an ongoing story or conversation. This can foster a deeper sense of investment and encourage them to keep watching to see how everything ties together.

Create Open Loops

Open loops introduce an intriguing or unresolved element early on but only fully address it later in the content. 

Essentially, you're creating a knowledge gap your viewers will want to fill. Think of it like a cliffhanger in a TV show or a mystery novel—by hinting at something interesting, you pique your audience's curiosity and give them a reason to stick around to see how it plays out.

Some examples of open loops in YouTube videos could include:

• Mentioning a surprising fact or statistic but saving the explanation for later

• Teasing a big reveal, outcome, or transformation 

• Hinting at a problem or challenge you'll address in the video

• Referencing a personal anecdote or case study you'll share

• Promising a valuable tip, hack, or resource at the end

To incorporate open loops in your videos, plan them out in advance as part of your scripting or storyboarding process. Identify natural ways to introduce a bit of mystery or anticipation, and make sure you allow sufficient time to revisit and resolve those elements. With practice, this technique can become a powerful tool in your engagement arsenal.

Craft a Smooth Ending

The way you end your videos can have a big impact on viewer retention and engagement. Many creators make the mistake of signaling the end of their content too early, either by verbally announcing that they're about to wrap up or by visually showing some outro screen or end card.

The problem with this approach is that it allows viewers to click away before the video is over. If they know the main content is finished, they may be tempted to navigate away rather than stick around for your final call to action or endnote.

Instead, move seamlessly from your video's main content or climax directly into your call to action without warning that things are about to end. This helps maintain momentum and keep viewers engaged until the very last second.

Today's advice is provided with insights from Pat Flynn, a featured guest on the Social Media Marketing Podcast.

🗞 OpenAI's Spring Updates: Reports that OpenAI is launching a search product have been denied by CEO Sam Altman. He stated the subject of today's announcement is not, "gpt-5, not a search engine, but we’ve been hard at work on some new stuff we think people will love!" Source: OpenAI

🗞 TikTok’s AI Transparency: TikTok is partnering with the Coalition for Content Provenance and Authenticity to automatically label AI-generated content (AIGC) using Content Credentials technology, becoming the first video-sharing platform to do so. The company is also joining the Adobe-led Content Authenticity Initiative to drive industry-wide adoption of this technology. Additionally, TikTok is launching media literacy resources, including videos and a campaign, to help users identify and critically evaluate AIGC and misinformation. Source: TikTok

🗞 X Spaces: X is introducing co-hosting to its Spaces. With this update, hosts will have the ability to send 2 co-host invites. The update expands the capacity of the virtual stage, accommodating 1 host, 2 co-hosts, and up to 10 speakers simultaneously. Co-hosts can invite speakers, handle participant requests, remove participants when necessary, pin relevant Tweets, and more. Source: @XSpaces via X

🗞 X’s AI Audiences: X is introducing a new feature called AI Audiences, allowing advertisers to quickly generate a pool of the most relevant users to target for their ads. By briefly describing their desired target audience, advertisers can leverage X’s AI systems to identify and select the users who are most likely to be interested in their promoted content. Source: @XBusiness via X

Did You Know?

Frogs don’t drink water. They absorb it through their skin.