[SaaS Club] Buying/Selling a SaaS Business

Whether you're thinking of buying a SaaS business or preparing to sell one that you've built, this episode will give you the knowledge and guidance to approach the process with more confidence.
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The SaaS Club Newsletter

⚡️ Presented by Duda


Hey Reader


Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

  • 🎧 Expert tips on buying & selling a SaaS

  • 🌟 How to achieve a 90% demo conversion rate

  • 👩‍💻 Jotform Tables: Your data ally

  • 🤔 Master the 'secret' to SaaS value-based pricing

  • 📗 Must-read book: Boost your motivation

Received this email from a friend? Subscribe here to get your own.


🎧 Podcast


A Guide to Buying & Selling SaaS a Business on Marketplaces


Juan Ignacio Garcia is founder and CEO of Boopos, the #1 platform for buying & selling profitable online businesses with built-in financing.


Buying an established SaaS business can be an attractive alternative to starting one from scratch. You get to skip the initial stages of finding product-market fit and start with paying customers and revenue.


On the flip side, selling your SaaS business can be an exciting and potentially life-changing event, allowing you to cash out and move on to new adventures.


But the process can be complex and daunting, especially for first-timers.


In this episode, Juan shares his expertise on how to successfully navigate buying or selling a SaaS business in a marketplace. You'll learn:

  • The key steps to prepare your SaaS business for sale and maximize its value in the eyes of potential buyers

  • What savvy buyers look for when evaluating a SaaS business for acquisition, so you can position yours accordingly

  • The most common mistakes that trip up both buyers and sellers, and how to avoid them

  • An overview of the different financing options available for SaaS acquisitions, along with their pros and cons

  • Juan's top tips and tactics for finding the right business to acquire and negotiating a favorable deal

Whether you're thinking of buying a SaaS business or preparing to sell one that you've built, this episode will give you the knowledge and guidance to approach the process with more confidence.


I hope you enjoy it!


Listen to the full podcast episode


🌟 Duda Webinar on May 23rd


How Your Platform Can Achieve a 90% Demo-to-Customer CVR


Learn from the SaaS platform Shazamme how, with a superb customer experience, they achieved a 90% demo conversion rate, convincing nearly every prospect who sees their product to buy.


Their strategy and collaboration with the Duda website builder offer a blueprint for growth for other SaaS companies serving SMBs across industries, and they’re willing to share it.


What's in it for you:

  1. Best practices for crafting a customer experience that not only “wows” prospects but also significantly improves conversion rates.

  2. Innovative strategies for SaaS companies serving SMBs.

  3. Actionable strategies for elevating your company’s digital presence and operational efficiency.

Want to replicate this winning SaaS sales strategy?


Save your spot



 👩‍💻 Jotform Tables: Beyond Spreadsheets


Jotform Tables combines the power of a spreadsheet with the flexibility of a database, allowing you to collect data via customizable online forms. 


All data submitted through your Jotform forms is automatically organized and stored. You can import and export files, and collaborate with your team in real-time, ensuring everyone is always on the same page.


But Jotform Tables is more than just a spreadsheet alternative. With data visualization, conditional formatting, and 250+ integrations, it's a complete productivity platform for your team. You can even automate tasks and workflows to save time.


Create a Jotform Table - It's Free!


🤔 The 'Secret' to SaaS Value-Based Pricing

You can charge 10X more for your SaaS product.


By mastering value-based pricing.


Let's do a simple thought experiment:


1. Think about a subscription you never consider canceling. 
↳ In fact, you think of it as a bargain.


2. Now think of a subscription you consider canceling every month.
↳ You renew, but reluctantly.


The first subscription is value-based pricing.
The second one? Not so much. 


But here's the kicker. 


Value-based pricing isn't about being the cheapest. 

It's about providing value that far exceeds the price.


You can charge $10K a month. Might sound expensive.
If the value is 5X the price, customers will still see it as a bargain.


The formula is simple:


Want to charge 5X your price? Show 5X the value.
Can't show 5X value? Create it in your product.


That's the 'secret' to value-based pricing.


 📗 Book of the Week


This week's books recommendation is from Omer:


The Daily Motivator to Go by Ralph Marston


I recently discovered this book with a collection of more than 250 brief, inspiring messages from the early years of The Daily Motivator website.


Arranged into chapters by category, the succinct, compelling messages promote timeless life values such as gratitude, persistence, integrity, discipline, responsibility and appreciation of life's best possibilities.


The Kindle book is a steal for just $2.99 on Amazon right now.


🌟 Help Spread the Word


Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 


Sharing is caring, and it helps us grow! ❤️


😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.


Have a great week!


- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?


P.S. Whenever you're ready, here are 4 ways I can help you:

  1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

  2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

  3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.

  4. Work 1:1 with Me: Interested in coaching or advisory services? Reply with "1:1" and we can setup a chat.






















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