CXL - What if advertising was honest?

We got 4 updates for you this week:

1. Tackle Overconsumption with Honest Advertising

Advertising pushes people to purchase things even when they are not needed.

Whether it be a car, iPhone, laptop, gaming PC, or clothing.

The advertising industry is always telling customers to "buy, buy, buy."

Yet this mentality has caused:

+ Environmental disasters.

+ Poor mental health.

+ Food shortages.

The advertising industry is so focused on consumption that it may seem difficult, self-harming, and illogical to take a stand against those principles.

But what if advertising was honest? 

Sylvester is diving into how creativity combined with honesty can be used to reshape the tone of advertising to make a positive impact.

He's sharing how companies are tackling overconsumption within the advertising industry itself, such as:

• IKEA
• Burger Joint
• DNA Denim
• Burago

Read the full blog post to find out how to do the same without harming the business.

2. CXL Features AppSumo: Join the Waitlist Today

Data is the only truth in business. It gives you power and control to: 

• Decide where you want to grow.
• How fast you want to grow.

Getting a good handle on storing and understanding your own data can set you up to accelerate your growth.

AppSumo started by collecting click data from UTMs on all campaigns, collecting first-party data through server tracking, and storing data in cloud servers.

Learn how to do the same for your business in our upcoming course.

Join the waitlist to get notified when it launches.

3. Join CXL

We are hiring a new Marketing Lead. Check it out and apply here.

4. Upskill Your Marketing Team

One skilled player can help but a skilled team will win championships.

Get the CXL Unlimited Teams Plan. If you have a team of 10, that’d be only $672/yr per team member.

Hear it from Chris Out, who enrolled his whole team:

"We built a top 1% growth team 3 times faster than the competition”.

CXL, 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746.

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