GrowthHackingIdea - +240% by optimizing the past

If you do any kind of content marketing, you may have a ton of old posts.

Guys from Hubspot noticed that 99.5% of their old blog posts convert into email leads very poorly.

Here is what they did (you can do the same on Google Analytics):
1. Ordered their most popular blog posts (URLs) by the conversion rate (into emails).
2. For each URL they looked through specific keywords people were using to find a post.
3. Optimized CTAs to fit the most popular keyword.

For example, for their article "how to write a press release" the most popular google keyword was "press release template."

They created a CTA "Download press release templates". After the change, their conversions into emails increased by 240%.

Source: blog.hubspot.com


Cheers,
Charlie Patel ;)



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