Pitch deck: How Amazon is talking to marketers about Performance+

Pitch deck: How Amazon is talking to marketers about Performance+

Amazon has joined the likes of Google and Meta by launching its own black box-style ad campaign called Performance+, the pitch deck for which was shared with Digiday.

Additional coverage:

• This week’s Digiday+ Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.
• Less than a week after expanding AI-generated search, Google is already bringing ads to AI Overview.
• Roblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and gamers at large. But the company’s stronghold on its young audience might be a double-edged sword.
• Lily’s Kitchen, a premium brand operated by Nestlé Purina, has begun to incorporate eye-tracking audience panels into its campaign measurement with the aim of using audience attention as a proxy for ad effectiveness.
• Managers are prevented from joining unions because it creates a conflict of interest, according to the National Labor Relations Act. Listen to episode five of the third season of our podcast The Return.