Achieve growth, improve experiences with the right martech stack

As e-commerce brands work to provide the level of personalization consumers expect, many realize that their existing martech stacks need renewed attention. Step one for accomplishing this goal is to audit and refine the martech stack. However, refining a martech stack requires giving new elements and tools time to see if they work. 

“A tech stack isn’t an ad campaign; you don’t get immediate results from an overhaul,” says one expert in this new playbook for e-commerce marketers. Read the guide to learn about the metrics and timeframes marketers need to judge their technology as a success — or a bust. 

Discover how e-commerce brands are auditing and refining their tech stacks in pursuit of personalized omnichannel experiences, including:

• Reviewing the state of the martech stack and setting expectations
• Issuing a request for proposals and creating implementation plans
• Evaluating and experimenting with prospective vendors
• Scaling and future-proofing the streamlined tech stack

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