📬 No. 36 | Two newsletters, two languages

͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
Before we get into today’s newsletter, a bit of news:

1) In June, I’ll be taking the month off from writing this newsletter. My wife, son, and I are moving from New York to Utah — for the skiing, yes, but mostly to be closer to grandparents who can help with the kiddo! — and moving with a 10-month-old is a handful. I’ll be back in early July with lots more good stuff. (Claire and I have already lined up a great month of stories for you all!)

2) But don’t worry — I’ve got one more newsletter next week, and it’s a great one.

Next week, I’ll be releasing the first-ever Inbox Collective ebook. It’s something I spent much of the winter and spring working on. The idea behind it came from conversations with readers who wanted to know: What questions should you ask to improve your newsletter?

So I created a resource to walk through the 50+ questions I ask my clients and then talk you through how to answer them to make your newsletter better.

More to come next week!

—Dan (say 👋 via email or LinkedIn)

How Vidar Bergum Publishes Two Newsletters in Two Languages


Vidar and I met a few years ago when he replied to my newsletter’s welcome email. I was fascinated by what he told me.

Vidar, who was born in Norway, left a career in finance in 2015 to move to Istanbul and become a food writer. It’s a career pivot that’s paid off: A decade later, he’s a successful newsletter operator, cookbook author, and guide for in-person culinary tours of Istanbul.

But that’s not all: Vidar actually publishes two newsletters — both with paid subscription offerings — in two different languages.

So this week, Claire Zulkey’s bringing you his story. Inside, he explains:
  • How he manages his content calendar.
  • What he’s learned about delivering different content for two different audiences.
  • How he’s built out four different revenue streams for his newsletters.
  • How he uses AI to repurpose his content in multiple languages.
  • What metrics he tracks on a regular basis.
  • Why his culinary tour business actually helps him grow his subscription product.
Let’s dive into Vidar’s story →

In case you missed it...


How can you improve your ad strategy? Gretchen Rubin and Nico Cerdeira explained the tactics they’re using to sell more ads.

Beehiiv recently updated their pricing, so I made a few updates to our guide to six platforms for independent newsletters: AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, and Substack.

I really do need to write a whole article about the opportunity for email courses — I’m still so bullish on these! Until then, check out this case study about how Poynter built their first course.
 

From my reading list...


There are so many great nuggets from this conversation that Ann Handley did with actor BJ Novak, but this was my favorite: Precision and attention to detail are what make something noteworthy. (Total Annarchy)

Ephraim Gopin shared a few tips for non-profits who might be trying to fundraise during this fall’s election season. (1832 Communications)

We talked about it on stage at The Newsletter Conference a few weeks ago, but Chenell Basilio wrote about why growth doesn’t need to be your primary measure of success. (Growth in Reverse)

One thing to keep an eye on: It feels like we’re at the start of an acquisition era for newsletters. Here’s one example: Beehiiv founder Tyler Denk just acquired a newsletter as part of the growth efforts for his personal newsletter. (Founder Secrets)
💌 Did a friend forward you this newsletter? Sign up for Inbox Collective’s weekly newsletter here.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍝 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.
 

 
Copyright © 2024 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of this newsletter here.

No longer want to receive our newsletters? That’s OK! You can unsubscribe here

Inbox Collective LLC
400 E 55th St
New York, NY 10022-5156

Add us to your address book

Older messages

📬 No. 35 | Learning how to sell ads in your newsletter

Friday, May 17, 2024

Working with Who Sponsors Stuff through their Ad Sales Lab helped two newsletter operators ramp up their ad strategy. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 34 | Rules For Running a Great Newsletter

Wednesday, May 8, 2024

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules to follow. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 33 | Tools to Make Your Newsletter Better

Wednesday, May 1, 2024

A giant list of tools I love to help you build, grow, analyze, and monetize a successful newsletter. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 32 | Building a paid newsletter course

Wednesday, April 24, 2024

How Poynter adapted its Work-Life Chemistry workshop into a six-part email series. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 31 | One Newsletter I Always Read

Wednesday, April 17, 2024

There are a lot of great newsletters out there. These are the ones your favorite newsletter writers never miss. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

You Might Also Like

On My Mind: Fig Ornaments and Striped Bath Mats

Thursday, November 28, 2024

Plus: Eensy-weensy, teeny-tiny gifts. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. November 27,

What It’s Like to Be on Trump’s Enemies List

Wednesday, November 27, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer power What It's Like to Be on Trump's Enemies List “Revenge does take time.” Photo-

GeekWire Mid-Week Update

Wednesday, November 27, 2024

Read the top tech stories so far this week from GeekWire Top stories so far this week Microsoft credited with spotting sophisticated Chinese hack that hit telecoms including T-Mobile US officials say a

Thursday Briefing: A fragile cease-fire in Lebanon

Wednesday, November 27, 2024

Plus, a post-election Thanksgiving. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition November 28, 2024 Author Headshot By Gaya Gupta Good morning. We're covering the first day

Turn your ideas into reality at AWS re:Invent 2024

Wednesday, November 27, 2024

Join in person or the free livestream and learn all things AWS and generative AI GeekWire is pleased to present this special sponsored message to our Pacific NW readers. Don't miss your chance to

SIROTA’S SIGNALS: A New MAGA Plot To Kill Anti-Corruption Laws

Wednesday, November 27, 2024

Plus, new data on Liz Cheney's election effect, the connection between real estate and your insurance premium, and a hidden city discovered under the ice. A New MAGA Plot To Kill Anti-Corruption

Erik Prince sued The Intercept

Wednesday, November 27, 2024

There is an increasingly common strategy by billionaires to weaponize libel law against journalism — and in the Donald Trump era, we can expect the legal attacks on the free press to rise. In 2020, The

AI stops raccoons from invading house

Wednesday, November 27, 2024

Should AI be regulated like drugs and airplanes? | 5 reasons to attend the GeekWire Gala ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas:

☕ Call me, beep me

Wednesday, November 27, 2024

How brands can make the most of their BFCM and holiday texts. November 27, 2024 Marketing Brew Presented By Frontify It's Wednesday. Walmart is rolling back investments in some DE&I programs,

☕ Best of retail media

Wednesday, November 27, 2024

Some of our favorite retail media reads this year. November 27, 2024 Retail Brew Presented By Passport It's Wednesday, and it's almost time to put the turkey in. If you have any questions, don