CXL - Use persuasion techniques

We got 4 updates for you this week:

1. Optimize Your Sign-Up Forms

Most forms have hidden friction points causing leads to slip away or visitors to abandon the sign-up process.

By optimizing each element of your form, you can gather better insights and map high-value customers. Helping you build a better brand.

There are 2 starting points: Data & Heuristics.

In our newest blog, Ana Kerkovic, Experiment Nation Podcast Host, shares the underlying psychological concepts used as the base for form optimization.

Such as:

• Cognitive fluency
• User Anxiety
• Persuasion techniques

They will help you to fine-tune your forms and reduce friction.

Read the full blog post.

2. New CXL Feature: Growing AppSumo to $80 Million

AppSumo made plenty of mistakes getting to where they are today. You can learn from them.

Our new course: Growing AppSumo to $80 Million with Performance Marketing is now live.

Nick is sharing his experience on how they: 

• Broke past the $10M mark by focusing on Affiliate marketing as their primary growth channel.
• Scaled paid ads from 20k to 500k per month profitably.
• Control growth and their unit economics by owning their data.

Available only for Annual All-Access Plan or purchased individually for $400.

Get the course now.

3. Join CXL

We are hiring a new Marketing Lead. Check it out and apply here.

4. Team Upskilling Got Easier

Upskill your entire team to win.

Get unlimited teams seats to CXL. You'll only pay $336/yr per person for a team of 20.

Hear it from Sandip, Global Optimization Manager at Cisco:

"The clarity that CXL trainings have is unparalleled. They elevated the Cisco team to a higher level."

CXL, 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746.

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