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It’s World Parrot Day, Reader! Anyone else’s mind go immediately to Monty Python?

In today’s edition:

• Today's Tip of the Day is for direct email

• A 7-day content strategy for LinkedIn

• Meta releases Widely Viewed Content Report for Facebook

• LinkedIn shares AI’s impact on marketers

• Additional industry news from Instagram, TikTok, and more

Is your direct email an important part of your marketing strategy? Is reaching inboxes getting more difficult? 

If you send a lot of unopened mail or start to pick up spam ratings, your deliverability will suffer. You can protect your email reputation and deliverability by cleaning up your subscriber list.

2 Quick Ways to Clean Your Email List

• If someone doesn't open the first three emails you send, take them off the list.

• If someone doesn't click on any of the first 10 emails you send, take them off the list.

Today's tip is inspired by Steve Chou, a featured guest on the Social Media Marketing Podcast.

LAST CHANCE: You Really Don’t Want to Miss This!

Earlier this week, we launched a special promotion for Social Media Marketing World, which we had never run before.

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The 3-2-1 Weekly LinkedIn Content Strategy

Are you using LinkedIn to grow your business?

To effectively leverage LinkedIn for your business, you must share the right content mix that educates, inspires, and promotes your services. 

When crafting your content mix, use the "3-2-1 strategy" as a guideline, not a hard and fast rule. The exact ratio of "good to know," "good to feel," and "good to buy" posts may vary depending on your specific goals and audience.

The key is to strike a balance that feels authentic to your brand and provides real value to your followers. You don't want to come across as too self-promotional or salesy, but you also don't want to miss chances to let people know how you can help them.

As you implement this strategy, pay attention to how your audience responds to different types of content. Which posts get the most engagement? Which ones lead to the most inquiries or conversions? Use these insights to refine your approach and optimize your results over time.

Share 3 Good-to-Know Posts

These posts should provide valuable insights and information your target audience finds helpful and relevant. Some ideas for "good to know" content include:

• Your take on the latest platform updates and how they impact your clients

• Tips and tutorials for using LinkedIn features effectively

• Insights into the common challenges your ideal clients face and how to overcome them

• Industry news and trends, along with your analysis and commentary

• Answers to frequently asked questions in your niche

These posts aim to establish your business as a trusted resource and thought leader in your space. By consistently sharing helpful content, you'll build credibility and stay top of mind with your audience.

Share 2 Good-to-Feel Posts 

These posts should give your audience a glimpse behind the scenes of your business and showcase your company culture, values, and personality. Some ideas for "good to feel" content include:

• Behind-the-scenes photos or videos of your team at work

• Highlights from community events or volunteer work your agency participates in

• Shoutouts to clients, partners, or team members to celebrate their successes or milestones

• Personal stories or anecdotes that illustrate your values or mission

• Fun or inspirational content that aligns with your brand (e.g., motivational quotes, memes, etc.)

These posts aim to humanize your agency and build stronger relationships with your audience. By giving people a glimpse into who you are and what you stand for, you'll create a more authentic and engaging brand presence on LinkedIn.

Share 1 Good-to-Buy Post

These posts should clearly communicate what your business offers and how you can help your ideal clients achieve their goals. Some ideas for "good to buy" content include:

• Testimonials or case studies showcasing the results you've achieved for clients

• Overviews of your service offerings and how they benefit your target audience

• Special promotions or limited-time offers to incentivize people to work with you

• Invitations to book a consultation or discovery call with your team

• Announcements of new services, partnerships, or other business developments

These posts aim to generate leads and drive sales for your agency. By clearly describing what you offer and how people can work with you, you'll make it easier for potential clients to take the next step.

Today's advice is provided with insights from Michelle J Raymond, a featured guest on the Marketing Agency Show.

Discover How to Make AI Work for You!

If you haven’t already listened to our new podcast, AI Explored, you definitely want to check it out. Here’s what a few listeners had to say:

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Visit our AI Explored show page today.

Claude’s New ‘Tool Use’: Anthropic's AI chatbot, Claude, now features "tool use" or "function calling," allowing users to create personalized AI assistants by connecting Claude to external APIs. These assistants can analyze data, provide recommendations, respond to inquiries, and process images. Source: The Verge

Instagram Notes Updates: Instagram is enhancing its Notes feature by adding likes, mentions, and prompts. Source: 9to5Mac

Instagram’s New ‘Post Quietly to Profile’ Feature: Instagram has introduced a new feature called "Post quietly to profile" for some users. This option allows users to share posts visible on their profile but not in their followers' feeds. Source: Lindsey Gamble via X

Instagram Expands ‘Limits’ Feature: Instagram has expanded its "limits" feature, allowing users to mute incoming messages from everyone except their close friends. This safety control, initially designed for creators facing harassment campaigns, is now available to all users dealing with unwanted messages and comments. Users can enable limits for up to four weeks, hiding content without the limited accounts being aware. Instagram has also expanded its restrict feature, preventing users from tagging or mentioning the person who restricted them. Source: The Verge

Instagram Messages: Instagram users can now choose to receive message requests only from verified accounts. Source: Radu Oncescu via Threads

LinkedIn Shares AI’s Impact on Marketers: According to LinkedIn’s 2024 Global Marketing Jobs Outlook report, marketers are focusing more on developing AI skills, with 67% of B2B marketing leaders now using AI for various activities. Professionals are enrolling in AI-related courses to enhance their knowledge and stay competitive in the job market, as 71% of leaders prefer candidates with AI literacy skills over experienced candidates lacking them. Source: LinkedIn Ads Blog

Facebook’s Q1 2024 Content Report: Meta has released its latest "Widely Viewed Content Report" for Facebook, covering the Q1 of 2024. The report aims to provide more transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages, and posts for a given quarter on Feed in the United States. Source: Meta

TikTok Tests ‘Streak’ Feature: X’s new default navigation bar will now include a communities tab.TikTok is testing a new “Streak” feature for direct messages. Users can unlock a Streak by sending messages to each other for three consecutive days. The Streak will end if users don’t message each other in the last 24 hours. Source: Radu Oncescu via X

X’s Community Tab: X’s new default navigation bar will now include a communities tab. Source: @xDaily via X

Did You Know?

A Jiffy is a unit of time in computing. It’s the duration of one tick of the system timer interrupt, usually between 1–10 milliseconds.