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It’s Eliza Dolittle Day, Reader! Just you wait ‘enry ‘iggins…

In today’s edition:

• Today's Tip of the Day is for lead generation

• Creating persona roles to guide AI content creation

• TikTok tests 60-minute videos

• Reddit partners with OpenAI

• Additional industry news from X, YouTube, and more

Having trouble attracting people into your sales funnel? Could gated content at the wrong place in your funnel be the issue? 

To Gate or Not To Gate? 

Ungated content typically reaches 12X more people, so if you’re looking to build awareness and maximize reach with cold prospects, your top-of-funnel educational content should be ungated.

Further down the funnel, you can use gated materials to target qualified leads for specific offers. For example, if you have entry-level, mid-level, and premium offers, gate a specific piece of content around each to capture leads by their willingness to pay.

Today's tip is inspired by John J. Wall, a featured guest on the Marketing Agency Show.

How to Create Better AI-Generated Content: Persona Engineering

Does your AI-generated content hit the mark, or is it too vague? Does it lack nuance?

When you use a prompt, AI-generated content may still be influenced by default settings or previous conversations. Persona engineering allows you to program an AI to act in a specific role or persona, enabling it to generate content that is more targeted, engaging, and aligned with your goals.

How to Engineer a Persona

Creating an AI persona is similar to writing a job description for a person. You need to be as detailed as possible. The more information you provide, the better the AI will be able to understand and fulfill its task.

Define the purpose: Start by determining what you want the AI to do. Are you seeking a brand voice persona to generate content matching your company's tone and style? Or do you need an expert copywriter persona to create compelling and persuasive copy?

Describe the role and responsibilities: Once you have a clear purpose in mind, describe the role and responsibilities of the persona. Be specific about the tasks the persona will be responsible for and the type of content it should generate.

Provide examples: To help the AI better understand the persona, provide examples of content that aligns with the persona's style and tone. This could be content you've written yourself or content from other sources that embody the characteristics you want the persona to have.

3 Personas to Create Quality Content With AI

Brand Voice Persona: A brand voice persona generates content matching your brand's unique tone, style, and values. This persona can help ensure consistency across all your content, whether blog posts, social media updates, or product descriptions.

Example: "You are the brand voice for a trendy, eco-friendly clothing company. Your tone is friendly, informative, and slightly quirky. You focus on topics related to sustainable fashion, environmental conservation, and ethical manufacturing practices. When writing, use a conversational tone and incorporate humor where appropriate. Aim to educate and inspire readers to make more conscious fashion choices."

Expert Copywriter Persona: An expert copywriter persona is skilled at writing compelling, persuasive copy that engages readers and drives action. This persona can help you create content that effectively communicates your message and achieves your desired results, whether generating leads, making sales, or building brand awareness.

Example: "You are an expert copywriter with a deep understanding of persuasive writing techniques. Your role is to create compelling copy that engages readers and motivates them to take action. When writing, focus on benefits rather than features and use strong, action-oriented language. Incorporate storytelling, social proof, and other persuasive elements to make your copy more impactful. Always keep the target audience and desired action in mind."

Stand-up Comedian Persona: A stand-up comedian persona can add humor, wit, and levity to your content. This persona can help you create content that entertains and engages readers, making your brand more relatable and memorable.

Example: "You are a stand-up comedian known for clever observations and witty one-liners. Your role is to inject humor and levity into the content you create. When writing, look for chances to make jokes, use puns, and poke fun at relatable experiences. Aim to make readers laugh while still delivering valuable information or insights. Keep the humor tasteful and appropriate for the target audience."

Today's advice is provided with insights from Dustin W. Stout, a featured guest on the AI Explored podcast.

This Will Make Your Job Easier, Reader!

If you’re looking for the scoop on the future of social marketing, don’t miss our 16th Annual Social Media Marketing Industry Report.

It’s the best resource around to determine what’s working now in social, including:

1️⃣ Most-used platforms: Which ones are hot right now  

2️⃣ Organic plans: How marketers plan to change the game with organic social

3️⃣ Video marketing: Popular video platforms, formats, and future planning! 

Plus, right now, the Social Media Marketing Industry Report is NO-COST! 

Yes, I’m ready to improve my marketing strategy!

ChatGPT’s Data Analysis: OpenAI is rolling out data analysis enhancements in ChatGPT. These improvements allow users to interact with and create tables and charts and add files directly from Google Drive and Microsoft OneDrive. These improvements are available in GPT-4o for ChatGPT Plus, Team, and Enterprise users. Source: OpenAI

Reddit Partners With OpenAI: Reddit and OpenAI have partnered to benefit both platforms' user communities. OpenAI will integrate Reddit content into its products using Reddit's Data API. In return, Reddit will leverage OpenAI's AI models to introduce new features for its users and moderators. OpenAI will also become a Reddit advertising partner. Source: Reddit

Threads Tests Pinned Columns: Threads is testing a new web experience that lets users pin separate columns for their favorite searches, tags, accounts, saved posts, and notifications. Source: @mosseri via Threads

TikTok’s 60-Minute Videos: TikTok is testing 60-minute video uploads with select users in certain markets, with no immediate plans for a wide rollout. Source Tech Crunch

X’s Communities Updates: X has revamped its Communities feature to improve user engagement and connectivity. The update includes enhanced discovery tools, recommendations, search options, and sorting capabilities. Future plans include community analytics, live audio spaces, and better moderation tools. Source: Tech Crunch

X’s New URL: Elon Musk's Twitter—rebranded as X in July 2023—has officially changed its URL from Twitter.com to X.com. Source: @elonmusk via X 

YouTube Updates: YouTube is rolling out a new Member’s First badge for viewers. Users can choose to have a video go from “Members Only” to “Public” on a certain date. Additionally, live-stream viewers can now like a Super Chat, and users can change comment settings for individual posts. Source: YouTube

Did You Know?

Legend says the name "googly eyes" comes from the 20th-century comic strip character Barney Google. He was drawn with characteristically exaggerated eyes, which inspired the 1923 hit song "Barney Google (with the Goo-Goo-Googly Eyes)."