Shrinking budgets leave programmatic marketers with a raw deal

Shrinking budgets leave programmatic marketers with a raw deal

Shrinking marketing budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick.

Additional coverage:

• Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently.
• Programmatic marketing has its fair share of issues. But the fact is that publishers continue to depend on the revenue they get from programmatic advertising.
• AI and data company FullThrottle.AI is developing an audience targeting tool for agencies using an AI assistant.
• Sifting through the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming.
• Our most-read story this week: The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation