Snap eyes growth as TiKTok faces uncertain future in the U.S.

TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. 
May 23, 2024

What TikTok’s uncertain future in the U.S. could mean for Snap’s ad business

TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. 

howdy!
ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP’s user ID doesn’t match the DSP’s ID?

Advertisement

Read this new playbook to learn the four questions marketing teams must answer to ensure their customer data serves the whole business.

howdy!
Nylon and Complex are bringing back print, but see more opportunity than just pure ad revenue.

The potential of a brand’s first-party data is limitless, but brands and agencies must go deeper than traditional data strategies to ensure they’re getting the most out of the cookie-free world.

howdy!
Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry.

Advertisement

With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth.

howdy!
In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.

howdy!
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Achieve growth, improve experiences with the right martech stack

Wednesday, May 22, 2024

Why measuring for marketing tech effectiveness is different from measuring campaign success ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Pitch deck: How Amazon is talking to marketers about Performance+

Wednesday, May 22, 2024

It's designed to make campaign creation and management as easy as possible, and sits within Amazon's demand-side platform. May 22, 2024 Pitch deck: How Amazon is talking to marketers about

How one content creator thrives on X, despite Elon Musk's shakeup

Tuesday, May 21, 2024

In the first episode of the Creators series of the Digiday Podcast, creator Jessica Davis said despite X's recent controversies, creators still find value on the platform, convincing subscribers

Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year

Friday, May 17, 2024

This week's Future of TV Briefing looks at how ad buyers' and sellers' discussion around advanced audiences is different in this year's upfront market. May 15, 2024 PRESENTED BY How

The marketer’s guide to data in an AI-driven world

Tuesday, May 14, 2024

How marketers buy and activate data for successful campaigns ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

Talk about your fear. Vividly.

Wednesday, November 27, 2024

How to Create a Feed on Bluesky / Elon Shared a Preview of X Payments / Meta Highlights Threads Growth ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The $4k SEO Side Project...

Wednesday, November 27, 2024

I'm a big fan of side projects. They allow you to test out new strategies without "messing" with your main thing. James Oliver also loves testing out side projects when it comes to SEO

Little Stream Software digest for the week of 2024-11-27

Wednesday, November 27, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​Still time to attract customers organically​ While the holiday rush is about to start, you still have time to work on

🪴Sculpting vs Pottery

Wednesday, November 27, 2024

I wrote a mini essay! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tornado Cash Sanctions Lifted in Major Privacy Victory for Crypto

Wednesday, November 27, 2024

Plus Thanksgiving Flashback Raises Questions About Bitcoin's Next Move ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tips for Talking to AI

Wednesday, November 27, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's Pie in the Face Day, Reader! Which would you choose: banana cream or

This super simple product is generating an insane $850k per month [Trending Products]

Wednesday, November 27, 2024

Do you have an SEO plan in place to capitalize on all these product searches? Find out how 180 Marketing can help you grow your search revenue (eCommerce sites only). Trending Products on Amazon This

A Marketer Who Is Thankful

Wednesday, November 27, 2024

Tomorrow is Thanksgiving in the United States. It's been a tough couple of weeks, but I am thankful for some things. Marketing Junto | News & Commentary About Digital Marketing Marketing Junto

Change your newsletter... Change your life?

Wednesday, November 27, 2024

A meta newsletter about newsletters: On returning to Substack and launching a second newsletter, and how it's all part of something bigger. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

This type of content is 50x more likely to rank organically

Wednesday, November 27, 2024

You may have noticed that Google is showing a lot more videos on its search results pages. 62% of all Google searches now include video carousels, according to Ubersuggest... and videos are up to 50x