A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
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Shrinking budgets leave programmatic marketers with a raw deal
Monday, June 3, 2024
Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick. May
Pitch deck: How Amazon is talking to marketers about Performance+
Thursday, May 23, 2024
Whether it's the latest on the demise of the third-party cookie or the impact of AI, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features.
Digiday Technology Awards: Last chance to save on entries is tomorrow
Thursday, May 23, 2024
Last chance to save on entries is tomorrow Don't miss the chance to recognize your team's work in modernizing media and marketing through technology with the Digiday Technology Awards. By
Snap eyes growth as TiKTok faces uncertain future in the U.S.
Thursday, May 23, 2024
TikTok's uncertain future in the US could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app's ad business.
Achieve growth, improve experiences with the right martech stack
Wednesday, May 22, 2024
Why measuring for marketing tech effectiveness is different from measuring campaign success
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Monday, July 8, 2024
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