"Tetris hack" to boost retention by 370%

Psychologist Bluma Zeigarnik found that people forget completed tasks but remember uncompleted ones. Your brain will keep bugging you about it until it’s done.

Do you remember Tetris - a sticky game from the 80s? You play until the blocks stack up and fill up the screen. It looks simple, but they leveraged the infinite “need to complete” loop.

Feed your users with new uncompleted missions, tasks, progress bars, etc.

When Ghost implemented the progress bar, they saw a 370% increase in conversions from trials to paid subscriptions.

Source: www.appcues.com


Cheers,
Charlie Patel ;)



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