How aggregated multi-screen attribution increases campaign effectiveness

Brands and marketers are looking for ways to succeed amid this upfront cycle. Aligning their campaign performance with business outcomes and not just media metrics is a significant step, but they also need insights that will help them move the needle. 

Many brands and marketers may not know that some of the best opportunities for conversion live outside of primetime or that consumer responses differ drastically based on the day of the week. 

Multi-screen attribution data helps provide such insights to brands and marketers. It also enables advertisers to tie TV ad exposure across linear, streaming and addressable TV campaigns to consumer actions, providing holistic insights in one report. 

Read this article to learn more about: 

• The tools needed to understand customer behavior on a granular level
• How aggregated attribution insights help drive decision-making 
• How multi-attribution data identifies the best-performing creatives

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