The Steal Club - 🕵️‍♂️ Becoming the reply guy

Hey thieves,

Frist things first, mandatory promo: this week’s Creator Heist podcast is live.

I chatted with Janis Ozolins about How to create viral visuals for social media without design skills. It was a super insightful and tactical chat.

Tune in to learn more about this content format that’s capturing everyone’s attention!

And now let’s get to the content, but first, a quick message from today’s sponsor:

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Stolen Tactics

#1 - Become the “reply guy” to grow your newsletter on social

This is how Ben Tosell from Ben’s Bites (100k subs AI newsletter) gets some of his subscribers from social media:

He becomes a reply guy on Twitter/X.

Whenever a post about a new AI Tool or any trending news on the industry goes semi-viral on X, he replies with a link to his newsletter:

Yes, that’s it.

Some of those replies get ignored, but others gather a ton of engagement and views (and new subs).

And the only thing it takes is a subtle plug.

🕵️‍♂️ Stolen from Ben’s bites

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#2 - Add an offer to your newsletter thank you page

The thank you page (what subs see after subscribing) is among the best places to sell.

The subscriber’s intent is highest there, so it's a great place to pitch your products or services.

They might not buy immediately, but they’ll know that they exist. It’s also an awareness play.

Example:

Been Meer takes you to this page after you subscribe. First, he thanks you 👇

And then, he makes his pitch 👇

Some people will immediately buy, especially if one of these offers is set as a tripwire.

For those that don’t, having them see your offers that early is good, too. They at least become aware, and when you pitch again sometime in the future, they will be more likely to buy.

*******

#3 - Reply to your own LinkedIn post to boost replies

I’m seeing many of the top LinkedIn creators do this:

How it looks 👇

Some are post-related and add extra context. Others are personal updates or promotional plugs.

Why does Lara do this? 4 reasons:

It’s a genius move. And it's not so hard to pull off. Go steal it!

🕵️‍♂️ Stolen from Lara Acosta

The Vault

🕵️‍♂️ How to go from "I have no ideas" to a portfolio of viral-worthy visuals. This is Janis’ course (mentioned in the intro). Highly recommended.

🕵️‍♂️ How to Get 6.2M Views with 0 YouTube Subscribers.

🕵️‍♂️ Elon Musk confirms that uploading your videos directly to X increases viewership, as the algorithm is now strongly optimizing for it.

🕵️‍♂️ A blueprint for LinkedIn growth (from someone with 600k+ followers)

Last Word

Thanks for reading!

I’m always looking for feedback and love hearing from the readers. Hit reply even if it’s to say hello - I’m always happy to chat with you :)

Or vote below to let me know what you thought about today’s issue

See you next week with more thefts,

Alex Llull

Chief Thief