As X's turbulence continues, can alternative social platforms catch marketers' attention?

May 29, 2024

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As X’s turbulence continues, can alternative social platforms catch marketers’ attention?

Marketers weren’t sold on X/Twitter's competitors. But as turbulence continues, can they be convinced?

Additional coverage:

National CineMedia and Screenvision partnered with mobile and location tech firm The People Platform to integrate their joint cinema audience data into Nielsen’s Respondent Level Data feed for the first time.
This week’s Digiday+ Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Time's bookazine business and collectible covers are helping maintain profitability in print at a time of decline.
Juan “Hungrybox” Debiedma has been a member of Team Liquid for over 10 years. The decade-plus collaboration shows how gaming creators have benefited from esports organizations’ long-term approach to talent management.

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