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It’s National Grape Popsicle Day, Reader! This is your reminder to treat yourself today! 

In today’s edition:

• Today's Tip of the Day is for Instagram

• A prompt framework for optimizing AI content

• TikTok fights influence attempts   

Are you looking for an easier way to connect with your audience and improve your sales on Instagram? Instagram DM automation could be the answer.

By automating your direct messages, you can start conversations with potential customers and learn more about their needs and interests to recommend the right products or services at scale.

Instagram DM automation starts with a tripwire, activated when someone interacts with your Instagram content. To get started with Instagram DM automation, choose your traffic sources.

8 Ways to Trigger an Automated DM on Instagram

There are eight ways people can trigger an automated DM:

• Commenting on your Instagram Live

• Commenting on your posts

• Sending you a direct message

• Clicking on your feed or story ads

• Mentioning you in their stories

• Commenting on your Reels

• Replying to your stories

• Clicking a link in your bio

Today's tip is inspired by Natasha Willis, a featured guest on the Social Media Marketing Podcast.

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A Prompt Framework to Optimize AI-Generated Content

The key to getting what you want from AI tools is providing clear, specific, and well-organized information that helps it understand the relevant context, purpose, and desired outcome of the task. The more relevant and detailed your prompts, the better the AI can comprehend and fulfill your request.

When creating your prompt, start with the "RACE" framework:

• Role: Tell the AI what role to play, like "You are an expert copywriter."

• Action: Clearly state what you want the AI to do, such as "Write an Instagram caption."

• Context: Give the AI background information to complete the task well.

• Execute: Specify your desired format, like "Write three paragraphs."

While the "RACE" framework provides a solid foundation for prompt engineering, there may be times when you need to go beyond the initial prompt to refine and optimize the AI-generated content.

The ‘PARE’ Framework for AI Prompts

The "PARE" framework offers a structured approach to iterating and improving the AI's output until it meets your high standards. 

Prime

The first step in the PARE framework is to prime the AI with additional context and information relevant to the task at hand. This step involves asking the AI to share its existing knowledge and understanding of the topic, which can help surface key concepts, ideas, and themes to incorporate into the content. For example:

"What do you know about the current trends and challenges in the beauty salon industry? Please share some key insights and statistics that could be relevant to our campaign."

By priming the AI in this way, you're helping to activate its knowledge base and bring meaningful context to the forefront, which can inform and enhance the content it generates.

Augment

The next step is to augment its understanding by providing additional information, clarifications, or requirements based on its initial response. For example:

"Thanks for those insights! To make our campaign even more targeted, please focus on the following key aspects…"

Choose three insights that resonate with your brand or campaign positioning.

Refresh

Now, it's time to put it to work, generating the actual content for your campaign. However, it's unlikely that the AI will nail it on the first attempt.

Review the AI-generated content to identify areas for improvement, then provide feedback to the AI on refining its output.

For example, you might receive an initial batch of social media posts from the AI and notice that while the content is informative, it lacks the engaging storytelling element crucial for capturing attention on social media.

To refresh the AI's approach, you could provide the following feedback:

"Thanks for the initial posts! They're packed with great information, but we need to make them more engaging and emotionally compelling to stop scrollers in their tracks. Please try weaving in more personal stories, aspirational messaging, and powerful calls to action that tap into our audience's values and desires. For example, you could highlight the story of our salon's environmentally-friendly hair care products."

Evaluate

The final step is to evaluate the refined content against your original goals and criteria. Review the AI's latest output closely to ensure it meets your standards for quality, relevance, and alignment with your brand voice and messaging.

• Does this content effectively communicate our brand's unique value proposition and commitment to sustainability?

• Is the messaging compelling, emotionally resonant, and likely to inspire engagement and action from our target audience?

• Are the posts visually appealing, with strong imagery and formatting that aligns with our brand aesthetic?

• Is the content optimized for each social media platform, with appropriate hashtags, tags, and calls to action?

If there are still areas for improvement, repeat the refresh and evaluate stages until you're fully satisfied with the results.

Today's advice is provided with insights from Chris Penn, a featured guest on the AI Explored podcast.

Have You Checked Out Our New Show, AI Explored?  

Our mission is to help marketers like you navigate the constantly changing marketing jungle. That's why we recently launched our new show, AI Explored.

It's a weekly show hosted by me (Michael Stelzner). The goal of the show is to help marketers, creators, and business owners understand the business applications of AI. Join me as we explore this exciting new frontier together. 

Pull up your favorite podcast app and search for AI Explored. (Look for the cover art shown above.)

Or visit our AI Explored show page today.

TikTok Counters Influence Attempts: TikTok is updating its policies to counter any attempts to influence its platform. A new transparency report will detail efforts to eliminate covert influence operations, with 15 operations and 3,001 accounts removed in early 2024. State-affiliated media accounts reaching foreign audiences on global affairs will be ineligible for recommendation and have restricted advertising. Source: TikTok

Did You Know?

Olive trees bloom after 4 years, but the first harvest takes approximately 15 years.