DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter

Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts.
June 03, 2024

DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter

Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts.

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Ivy Liu
Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts.

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Could the time be right for a fresh surge of mergers and acquisitions across the media landscape? Some in the dealmaking business seem to think so. 

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Why enriched small business data is crucial for B2B and business marketers

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True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed.

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Diving into the lucrative ads business could give banks, fintech giants and other financial players a competitive edge in the cutthroat arena of financial services.

Brands, agencies and data partners increasingly view privacy compliance as an area where a competitive advantage can be achieved with true dedication.

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Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.

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Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data.

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Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick.

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Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently.

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