DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter
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WTF is principal media?
Monday, June 3, 2024
The use of principal media is on the rise, notably by the agency holding companies, which are looking for profit wherever they can find it. But how do clients feel about it? May 27, 2024 PRESENTED BY
The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation
Monday, June 3, 2024
The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data. May 28, 2024 PRESENTED
As X's turbulence continues, can alternative social platforms catch marketers' attention?
Monday, June 3, 2024
Marketers weren't sold on X/Twitter's competitors. But as turbulence continues, can they be convinced? May 29, 2024 PRESENTED BY As X's turbulence continues, can alternative social
How aggregated multi-screen attribution increases campaign effectiveness
Monday, June 3, 2024
Unlocking key strategies and insights to drive conversion rates
A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
Monday, June 3, 2024
IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged. May 30, 2024 PRESENTED BY A brand safety watchdog wants to galvanize ad tech vendors
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