Why publishers fear traffic, ad declines from Google's AI-generated search results

May 24, 2024

Why publishers fear traffic, ad declines from Google's AI-generated search results

Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search.

Additional coverage:

While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars. That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning.
There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.
As demand for secondhand apparel rises, eBay needs to hold the line.
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.
Our most-ready story this week: Google rolls out more tools for advertisers — including new formats for AI-generated search

Other things to know about

Submit your entries for the Digiday Awards and gain the opportunity to join the ranks of industry leaders like Disney, Priceline and more. Last chance to save is Friday, June 21.
A tech stack isn’t an ad campaign — teams should remember they won’t immediately see results from an overhaul; it takes time. Read this new guide to learn the metrics and timeframes marketers need to determine if their tech is a success — or a bust. Sponsored by Klaviyo.
Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. Sponsored by Adstra.

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Why publishers fear traffic, ad declines from Google's AI-generated search results