Brand guide: Four ways to accelerate revenue with customer data

While accessing real-time customer data is essential to successful advertising campaigns, the real differentiator is all-time historical data. 

Marketers using platforms that automatically archive customer data after 90 or 180 days cannot achieve a true 360-degree view of their customers. They need a wider lens to analyze purchase behavior and leverage visibility into all-time historical data to determine the most effective sales, discounting and bundling strategies. 

In this guide from Klaviyo, discover how marketers find platforms that bring real-time and historical customer data together to convert customers faster. Download it to learn more about: 

• How marketers are consolidating data from multiple sources across multiple channels
• How incorporating real-time and historical data enables marketers to pivot quickly
• How and why applying AI and machine learning helps convert customers faster 

Sponsored by Klaviyo

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