Marketing Briefing: How a quieter Pride could serve as a 'reset' for marketers to be less 'performative'

The cases for and against The Trade Desk’s Top 100 List

The latest uproar over The Trade Desk’s list of the top 100 sites it buys from wasn’t surprising. If anything, it blurted out the obvious: The Trade Desk is so big it makes everyone else squirm.

Additional coverage:

• Fewer marketers brought up Pride to agency execs who said in this Digiday+ Marketing Briefing that, anecdotally, it’s been noticeably quieter this year than in previous years, even last year.
• One after another, publishers are signing deals with AI tech company OpenAI to get paid for their content. But at what cost?
• Financial media networks, or FMNs, are financial institutions that have built out their own ad networks using their rich data sets (or their first-party data). Here’s a WTF explainer.
• The third episode of the Digiday Podcast's Creator series takes a look at Substack and how content creators are monetizing their tens of thousands of subscribers.
• New research from EY reveals a growing cybersecurity anxiety among U.S. employees, with younger generations particularly vulnerable to sophisticated AI-powered attacks.

Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity.