Survey results: How marketers are responding to the pandemic

If there's one thing marketers need more of right now, it's data. 

There's no precedent for this pandemic, leaving those of us who let data lead the way feeling a little ... lost. 

So we decided to survey industry peers about how they're responding to COVID-19. 

Our goal was simple: Provide quantifiable guidance, or affirmation, for marketers who are trying to validate their strategy right now.

And we learned a lot. Here's just a glimpse at some of the results:

For the rest of our findings, including open-ended responses, insights and action items, read the full summary of results.    

Here's to putting these weird and worrying times behind us sooner rather than later. 

Stay well,

Michelle

Brafton Inc. | 2 Oliver Street | 2nd Floor | Boston, MA 02109 +1 617-206-3040