GrowthHackingIdea - Will you read this hack?

Vicki Morwitz, a professor of marketing at NYU Stern, demonstrated the "mere measurement effect" in 1993 when she showed that simply asking questions about people`s intentions to buy a car, or a personal computer, led to increased purchasing rates for these items.

In 2008 a study recruited a sample of 4672 registered blood donors. The first part of this group was asked about their intentions of giving blood within the next 6 months. The second one was not.

After 6 months the first group showed 8.6% higher registration.

Will you share this hack with your friends? ;)

Source: www.psychologytoday.com


Cheers,
Charlie Patel ;)



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