GrowthHackingIdea - Will you read this hack?
Vicki Morwitz, a professor of marketing at NYU Stern, demonstrated the "mere measurement effect" in 1993 when she showed that simply asking questions about people`s intentions to buy a car, or a personal computer, led to increased purchasing rates for these items.
In 2008 a study recruited a sample of 4672 registered blood donors. The first part of this group was asked about their intentions of giving blood within the next 6 months. The second one was not.
After 6 months the first group showed 8.6% higher registration.
Will you share this hack with your friends? ;)
Source: www.psychologytoday.com
Cheers,Charlie Patel ;)
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