GrowthHackingIdea - 50% more sales at 33% lower cost
According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
A SilverPop/DemandGen Report states that lead nurturing emails get 4x - 10x the response rate compared to standalone email blasts.
"Lead nurturing emails" - what are they? These are emails that develop relationships, educate, and provide the information and answers that your prospects need and value. In other words, these emails agitate for a problem your product solves.
Source: blog.hubspot.com
Cheers,Charlie Patel ;)
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