Shopify Dispatch Issue #455 - Talking with your community

Issue #455 - June 12th, 2024

They're Lurking, And They're Fighting Back

Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better than buying more ads.

Which marketing strategies are producing the best customers for your store?

Analyzing your customers, orders, and products with Repeat Customer Insights can help find which marketing strategies attracted the best customers over the long-term.

My articles this week

Develop your 1st to 2nd order funnel

Different uses of metric targets

How using targets can boost your store metrics

New release: Track the metric goals for your Shopify store

Store Targets - Configure the targets for your business metrics

Eric Davis

Older messages

Shopify Dispatch Issue #454 - Clicks impact ranking, Capture payment at fulfillment

Wednesday, June 5, 2024

​ Issue #454 - June 5th, 2024 Yes, Clicks and Engagement Impact SEO Ann Smarty reviewed Google documents from court cases and internal leaks to find out that clicks and time-on-site actually does

Shopify Dispatch Issue #453 - Mastering Structured Data

Monday, June 3, 2024

​ Issue #453 - May 29th, 2024 Mastering Structured Data ebook Ilana Davis writes about the Mastering Structured Data ebook, a collaboration of over a dozen SEO experts. Which marketing strategies are

Shopify Dispatch Issue #452 - Develop your merchandise, New checkout editor

Wednesday, May 22, 2024

​ Issue #452 - May 22nd, 2024 The Art of Coaching Kevin Hillstrom writes about working to develop your merchandise and even doing a test of it during this summer. New checkout and accounts editor for

Shopify Dispatch Issue #451 - Community building, Structured data checklist

Friday, May 17, 2024

​ Issue #451 - May 15th, 2024 Ryan Hall (y'all) Kevin Hillstrom writes about the importance of building a community instead of renting one from Google/Facebook/etc. Structured data checklist for

Shopify Dispatch Issue #450 - WLS radio, Advertising cookies

Wednesday, May 8, 2024

​ Issue #450 - May 8th, 2024 WLS - Chicago Kevin Hillstrom writes about Sears, the WLS radio station, and how Sears was doing Amazon Prime-like tactics over a hundred years ago. Another everything old

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