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Shopify Dispatch Issue #450 - WLS radio, Advertising cookies

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Issue #450 - May 8th, 2024

WLS - Chicago

Kevin Hillstrom writes about Sears, the WLS radio station, and how Sears was doing Amazon Prime-like tactics over a hundred years ago.

Another everything old is new again moment.

Google’s Cookie Delay Reveals Industry Fears

Armando Roggio reports that Google has pushed back the removal of 3rd party cookies from Chrome again, now back to early 2025.

That gives advertising companies like Google time to work out an alternative tracking system. At the very least it'll let ecommerce companies get through 2024's holiday shopping season without ads completely tanking.

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

My articles this week

The cost of bad advice

Use win-back campaigns to remind soon-to-defect customers

Use win-back campaigns to recover your high-value defected customers

Automate data exports from Repeat Customer Insights

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Older messages

Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act

Wednesday, May 1, 2024

​ Issue #449 - May 1st, 2024 Avoid automatic redirection based on IP address Ilana Davis writes about how automatic IP redirection is bad for SEO. I wish Shopify would follow the rules about it instead

Shopify Dispatch Issue #448 - Low-cost items, PCI DSS v4 in Shopify

Wednesday, April 24, 2024

​ Issue #448 - April 24th, 2024 Your Low-Cost Items Kevin Hillstrom writes about having a low-cost product that's loved by customers and keeping it low-cost. This is why Costco's $1.50 hot dog

Shopify Dispatch Issue #447 - First-party data, AI in Google results

Wednesday, April 17, 2024

​ Issue #447 - April 17th, 2024 What is First-Party Data? A Complete Guide on Data Holly Stanley writes about first-party data and how to use it on Shopify's blog. Analyzing the first-party data

Shopify Dispatch Issue #446 - Shopify SEO, Your own event

Saturday, April 13, 2024

​ Issue #446 - April 10th, 2024 What's missing in Shopify SEO? Ilana Davis asks what's missing in Shopify SEO? From my experience, the gap is documentation. Shopify has a lot of SEO features

Shopify Dispatch Issue #445 - Site speed scores

Wednesday, April 3, 2024

​ Issue #445 - April 3rd, 2024 The problem with fussing over site speed Ilana Davis writes about how site speed scores can lead you astray and are easily manipulated. Get a complete view of your

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