Shopify Dispatch Issue #452 - Develop your merchandise, New checkout editor

Issue #452 - May 22nd, 2024

The Art of Coaching

Kevin Hillstrom writes about working to develop your merchandise and even doing a test of it during this summer.

New checkout and accounts editor for merchants on Basic, Advanced, and Shopify plans

Shopify is replacing how they do checkout customizations for the thank you and order status pages. They'll also be removing the previous versions for Plus merchants next year.

Which marketing strategies are producing the best customers for your store?

Analyzing your customers, orders, and products with Repeat Customer Insights can help find which marketing strategies attracted the best customers over the long-term.

My articles this week

Target customers who order more frequently than average

The reward comes from the work

Great customers can start with small orders

Grow your above-average customers

Eric Davis

Older messages

Shopify Dispatch Issue #451 - Community building, Structured data checklist

Friday, May 17, 2024

​ Issue #451 - May 15th, 2024 Ryan Hall (y'all) Kevin Hillstrom writes about the importance of building a community instead of renting one from Google/Facebook/etc. Structured data checklist for

Shopify Dispatch Issue #450 - WLS radio, Advertising cookies

Wednesday, May 8, 2024

​ Issue #450 - May 8th, 2024 WLS - Chicago Kevin Hillstrom writes about Sears, the WLS radio station, and how Sears was doing Amazon Prime-like tactics over a hundred years ago. Another everything old

Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act

Wednesday, May 1, 2024

​ Issue #449 - May 1st, 2024 Avoid automatic redirection based on IP address Ilana Davis writes about how automatic IP redirection is bad for SEO. I wish Shopify would follow the rules about it instead

Shopify Dispatch Issue #448 - Low-cost items, PCI DSS v4 in Shopify

Wednesday, April 24, 2024

​ Issue #448 - April 24th, 2024 Your Low-Cost Items Kevin Hillstrom writes about having a low-cost product that's loved by customers and keeping it low-cost. This is why Costco's $1.50 hot dog

Shopify Dispatch Issue #447 - First-party data, AI in Google results

Wednesday, April 17, 2024

​ Issue #447 - April 17th, 2024 What is First-Party Data? A Complete Guide on Data Holly Stanley writes about first-party data and how to use it on Shopify's blog. Analyzing the first-party data

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