GrowthHackingIdea - 4 facts about push notifications

Localytics and Research Now surveyed 1,000 smartphone users. Here are their findings:

1. 52% of app users find push notifications (PN) annoying. 46% - find them helpful.
2. By making PN more personalized Localytics saw a 200% improvement in conversion rates.
3. 46% of users opt-out of PN if they get 2-5 PN in one week.
4. 32% of users remove the app if they get 6-10 PN in one week.

Source: info.localytics.com


Cheers,
Charlie Patel ;)



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