GrowthHackingIdea - How to boost activation by 300%

Groove was overwhelming for new users even though they had a solid onboarding flow. Still, 85% of the users bounced.

Here’s what they did to overcome this problem:

1. Removed several features.
2. Asked their most engaged customers what their “aha moment” with Groove was. Their answer was - when they created a mailbox and looked at their new dashboard.
3. Checked this insight and found that users who created a mailbox during their first session were nearly 500% more likely to return.
4. Repositioned the onboarding flow by focusing it on getting users to complete that single, simple task.

The result? Their activation rate increased by over 300%.

Source: www.groovehq.com


Cheers,
Charlie Patel ;)



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